← Back to Home

Privacy Policy

Last updated: March 9, 2026

1. Who We Are

TruRank ("we," "us," or "our") operates trurank.eu, an AI-powered product intelligence and review platform. This Privacy Policy explains how we collect, use, and protect information when you visit our website.

2. Information We Collect

We do not require user accounts or logins. We collect only:

  • Analytics data — via Google Analytics (GA4), including pages visited, session duration, device type, browser, approximate geographic location (country/city level), and referral source. This data is anonymous and aggregated.
  • Click data — when you click an affiliate link, we record the product clicked, referrer page, and a one-way hash of your IP address (we never store raw IP addresses).
  • Cookies — see our Cookie Policy for details.

3. How We Use Your Information

  • To understand how visitors interact with our content so we can improve it.
  • To measure the effectiveness of our product reviews and articles.
  • To fulfill our obligations under affiliate partnerships (e.g., Amazon Associates).

4. Third-Party Services

We use the following third-party services that may collect data:

  • Google Analytics (GA4) — for website analytics. Google's privacy policy: policies.google.com/privacy
  • Amazon Associates Program — affiliate links redirect through Amazon, which has its own privacy practices.
  • Vercel — our hosting provider. See their privacy policy at vercel.com/legal/privacy-policy

5. Data Retention

Analytics data is retained in Google Analytics for up to 14 months. Click tracking data is retained for up to 12 months for reporting purposes.

6. Your Rights (GDPR / EEA Users)

If you are located in the European Economic Area, you have the right to:

  • Access the personal data we hold about you.
  • Request correction or deletion of your data.
  • Object to or restrict certain processing.
  • Withdraw consent at any time (for cookie-based tracking).

Since we do not collect personally identifiable information beyond anonymized analytics, most data requests can be addressed by clearing your browser cookies or using browser privacy settings.

7. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect data from minors.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

9. Contact

For privacy-related inquiries, please contact us at privacy@trurank.eu.